MARKET INTELLIGENCE REPORTS
You may think you know who your competitors are, but do you really know everyone you are losing business to? Are you missing out on deals you didn’t even know existed? Has your closest competitor just fired a VP or created a new division? Are they looking for acquisitions? What about your own company – what is the perception of your business in the market?
All these questions need answering if you are to stay ahead in the twenty-first century economy. The market changes at a lightning pace and what was right yesterday is no longer valid tomorrow. How valuable would it be for you to have a real-time snapshot of the competitive landscape?
The strength of Enigma’s in-house research team allows us to provide a unique service designed to give you a complete overview of your market and an extensive review of your competitors. This is not something you will get from an analyst, and there is no other company we know of that is equipped to provide this type of in-depth information.
Our objective is to gather market intelligence and benchmark salaries. We can focus our research on one key target: or any number of competitors.
Some of the information included in a typical market intelligence report:
- Company structure and hierarchy, including job titles and grading
- Numbers of people in each team
- Is the business split by region/service offering/vertical?
- Market sector and asset class focus
- Responsibilities of each individual
- Targets (quotas)
- Packages including basic, stock and benefits
- Top performers, including earnings
- Break-down of bonuses and commissions - how, when, and on what are they paid?
- Who is doing the business?
- Who is delivering the business?
- Client and prospect base
- Tenure, background and motivations of key people
- Which of those individuals is potentially open to a move?
- Sales/delivery life cycle
- Behind-the-scenes company review – rumours, level of morale etc.